Clickthrough Customer Design Metrics 
ConversionXL
NOVEMBER 23, 2022
It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.
ConversionXL
MAY 22, 2017
That was designed to allow information storage and manage customer contact information. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools. Andrew Chen explained this as the Law of Shitty Clickthroughs. Image Source.
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ConversionXL
APRIL 14, 2021
Outbound prospecting is any kind of approach to sales when you reach out to the customer. While it may be tempting to run off and start sending videos to every one of your customers or prospects, sending an outreach video is the last step in a complex strategy that starts. Don’t skip ahead. Collect user data. Watch the video ).
Duct Tape Marketing
JANUARY 28, 2020
Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. You might create an ad designed to encourage someone to download your white paper. It’s also a good idea to track in-person interactions you have with customers.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
MAY 24, 2013
You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. Experimental Design – Developing your own research method for an in-depth analysis of a specific element. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Measuring Actual Customer Activity.
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