ConversionXL

FEBRUARY 16, 2012

I would definitely list the key benefits / features in bullets for improved readability. You definitely have to test your value proposition. Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Testing value propositions. A/B testing.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Makes sense – the audience has a definite overlap. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). I wouldn’t say so. Social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

SEPTEMBER 15, 2016

Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). So, it’s definitely worth it to link the two together. Make your way down from concepts to details. Allow sufficient time for each test to demonstrate statistical significance.

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

MAY 30, 2012

You definitely want to establish a routine of expectation – say a weekly newsletter or roundup, but you want to be careful not to abuse your list with every good offer you can pound away at. Refine your frequency. How often you mail is a tricky one. I ran a select that effectively cut my list in half.

Email 78

Email Clickthrough Lean Social Media 78

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

When I send an email like that, I’ve clearly noticed that my clickthrough rates are SIGNIFICANTLY higher than when I don’t have the personal element in there. Yes, it takes time to develop content for your newsletter, but it is definitely worth the investment. Tip #2: Reveal Who You Are And What You’ve Done.

Clickthrough 75

Clickthrough Email Vesting Video 75

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live. Great talks.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 22, 2017

Andrew Chen explained this as the Law of Shitty Clickthroughs. Marketing and Sales departments are strongly aligned on the definition of MQLs. What Nathan pointed out is a very common issue with tactic “fatigue” that exists in many fields, like Human Aesthetic , Spoken Languages , or even Cinema. There is no exception for marketing.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MARCH 17, 2016

Drip emails aren’t regular newsletters, and they’re definitely not sales emails either (at least the first few emails). By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. How to Get Started With Drip Email Lead Nurturing as a SaaS.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

MARCH 3, 2017

Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.

Marketing 28

Marketing Metrics Clickthrough Analytics 28