ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).
ConversionXL
OCTOBER 23, 2012
Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! We then put most of the text from the front page to other pages. These were the results: This blew my mind. Why is that.
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ConversionXL
APRIL 14, 2021
For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. Demo video. A five-minute rundown of your product’s features and how they work in practice – that’s a demo. You don’t need much more for a good demo! Conclusion.
Duct Tape Marketing
DECEMBER 24, 2019
Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Repeat and Refer.
ConversionXL
APRIL 11, 2016
Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. One call to action per video.
ConversionXL
OCTOBER 20, 2015
In the study, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.” The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. Buy Tax Free” increased clickthrough rate by 49.85%. One recent case study was published by VWO. The results?
ConversionXL
SEPTEMBER 15, 2016
If everyone else is offering a free demo, offer a better value. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). This report will essentially tell you how you compare to the competition. Of course, you can do some manual recon as well.
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