ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 14, 2021

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. Demo video. You don’t need much more for a good demo!

Video 141

Video Audience Metrics Campaign 141

Duct Tape Marketing

DECEMBER 24, 2019

When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO. You can track which queries are actually bringing visitors to your website. Tracking paid search results is also critical in this stage. Repeat and Refer.

Customer 87

Customer Metrics Retention Clickthrough 87

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. One call to action per video. via a form. ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 20, 2015

In the study, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.” The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. Buy Tax Free” increased clickthrough rate by 49.85%. One recent case study was published by VWO. The results?

France 48

France Clickthrough Conversion SEO 48