ConversionXL

OCTOBER 23, 2012

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. The very first A/B test we launched was to test it out against a much shorter version. Case #2: DesignBoost.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

SEPTEMBER 15, 2016

Ryan Moothart of Portent experimented with lowering branded max bids and the results speak for themselves (note that the click total decrease is due to a lower year over year search volume)… Image Source. If everyone else is offering a free demo, offer a better value. Tools > Create a Pixel > View Pixel Code.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 2, 2018

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this, such as Rejoiner. Look at how short our demo request form is: I’ve seen stores ask for shipping addresses for digital downloads. People use reviews a lot.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133