Remove Clickthrough Remove Design Remove Metrics
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How to win with marketplaces: The three success factors

The Next Web

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. Beyond that, the look-and-feel and design are purely hygiene factors.

Curation 128
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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Experimental Design – Developing your own research method for an in-depth analysis of a specific element. In a classic A/B test, we would be testing two versions – Version A is commonly the existing design (the “control”) and version B is the “challenger”. 2) Increase y – Increase clickthrough rates. Is that good?

Analytics 131
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Imagine you had a client who sold interior design services and wanted to run a display campaign. category page for website reviews); Related to ecommerce or design (3. persuasive design).

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Imagine you had a client who sold interior design services & wanted to run a display campaign. Related to eCommerce or Design (3. persuasive design).

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Modcloth highlights women’s clothes from modern, indie and retro designers. Direct Response Advertising becomes ever more efficient.

Internet 114