ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. More networking and curated roundtables, less gurus and swag.
The Equity Kicker
JUNE 29, 2017
His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Competition on paid channels.
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ConversionXL
FEBRUARY 16, 2012
explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation). In a nutshell, value proposition is a clear statement that. Pay per click advertising.
Up and Running
AUGUST 19, 2016
This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Step 2: Join product review groups on Facebook to get your initial set of reviews flowing.
ConversionXL
MARCH 19, 2012
In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Ravi Dhar, a marketing professor at the Yale School of Management, notes that although Heinz ketchup does not reliably win in blind taste tests, it has established itself as the gold standard in its category because it is thicker.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. On what basis then will winners pull away from the rest? There are three key factors: average revenue per user.
ConversionXL
MAY 2, 2018
Relevancy, quantifiable value and unique differentiation. Track the effectiveness of those emails (open, clickthrough and conversion rates). You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages).
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