ConversionXL
SEPTEMBER 11, 2014
This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. According to Google, a good CTR in the search network is one that is above 1%.
ConversionXL
OCTOBER 21, 2014
In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Does the funnel begin on the clickthrough to the site? And even if it is valid, when do you begin measuring it?
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ConversionXL
SEPTEMBER 24, 2020
Beyond improving headlines and images on Twitter, it’s vital to distribute content when followers are most likely to see it. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message. This post contains video, click to play]. This is where my favorite tool, Followerwonk, comes in.
ConversionXL
MAY 22, 2014
Beyond improving headlines & images on Twitter, it’s also vital you’re distributing content at the times your followers are most likely to see them. 15 Ways To Increase The Clickthrough Rates On Your Tweets. This is where my favorite tool Followerwonk comes in. How To Get More Clicks On Twitter. Other Social Networks.
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Marketing automation (as we know it today) was just born. Eloqua was first the product built by marketers, for marketers.
Version One Ventures
NOVEMBER 24, 2014
Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” Plot a histogram to visualize the distribution. You can learn a lot from the shape of the distribution via skewness (a measure of symmetry, Figure 1) and kurtosis (a measure of “peakedness”, Figure 2).
The Equity Kicker
JUNE 29, 2017
His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Amazon is the other company that is dominating distribution, and for me most impressive and therefore ultimately the most scary of the lot.
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