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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. Themes Improve Quality Score and Ad Rank Metrics.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Image source ). Use data to improve your Twitter headlines.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. image source.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Marketing automation (as we know it today) was just born. Eloqua was first the product built by marketers, for marketers.

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The Definitive Guide to Video Prospecting

ConversionXL

What is the age distribution of your female demographic? What is the age distribution of your male demographic? There are several video-specific metrics that can help you see what’s working and improve what needs improving. The first metric is video views. Which regions/countries do your visitors come from? Conclusion.

Video 141
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.