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Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).
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The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leadsgenerated etc. It is critical to connect all your content with relevant leadgeneration pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.
If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs).
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