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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. Get really picky.

PPC 114
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Metrics that Matter for 2011 (One Page PDF)

Life Beyond Code

We want to know the number of connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We want to improve on the metrics for the sake of improving on the metrics.

Metrics 143
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Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

Please feel free to download, modify, re-use or share. We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. and the list goes on.

Metrics 130
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Metrics that Matter for 2012 (one page PDF)

Life Beyond Code

Please feel free to download, modify, re-use or share. We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. and the list goes on.

Metrics 128
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131
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Metrics That Matter Most for 2013 (Free One Page PDF)

Life Beyond Code

Please feel free to download, modify, re-use or share. We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. and the list goes on.

Metrics 110