leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

SEPTEMBER 11, 2014

Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. Get really picky.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Well, here are some ideas… Download your latest eBook or PDF. This enables you to get reach on both, but prevents SEO cannibalization. Wistia shows which metrics can be used to help you measure various factors (e.g.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131