How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
Duct Tape Marketing
MARCH 3, 2017
It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.
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