leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

MARCH 3, 2017

It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. On the other hand, if a content piece is going viral, it means it’s resonating with your audience.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Well, here are some ideas… Download your latest eBook or PDF. The State of Video in 2016. via a form.

Video 48

Video Conversion Mobile Search 48