leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Reddit probably has a very high percentage of users who log in: it’s required to upvote posts, and the login process doesn’t demand an email confirmation look, so anonymous accounts are permitted.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 22, 2017

Andrew Chen explained this as the Law of Shitty Clickthroughs. We’re now at the point where you can see an automated “personal email” from a mile away. While the MQL model asks first “What’s the email of this contact? Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

JULY 21, 2022

Send Mike an email – mblumenthal@nearmedia.co. Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. So, and on Twitter and Blumenthal, and to have opening Mentha, and I have open email. powered by.

Search 94

Search Technical Review Clickthrough Canada 94

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 24, 2020

I agree to get emails. This areas might include: Welcome emails ; Purchase receipts ; Thank you pages ; Surveys for customers who’ve been with you for 3/6/12 months; Unsubscribe pages. Build these feedback loops to understand the people behind the order numbers and email addresses. By Gagan Mehra. Get it now. What do they need?

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. This might include: Welcome Emails. The idea is to build these feedback loops to understand the people behind the order numbers and email addresses. 15 Ways To Increase The Clickthrough Rates On Your Tweets. Purchase Receipts.

Software Review 116

Software Review PPC Analytics Search 116

Growthink Blog

JUNE 5, 2012

Hopefully you collect your customers' (and prospective customers') email address so you can send them tips, announcements, and special offers. Because email marketing is a highly effective way to stay in touch with your customers and generate revenues. Because they don't methodically track and improve their email marketing tactics.

Email 98

Email Clickthrough Marketing Metrics 98

crowdSPRING Blog

APRIL 4, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. Not surprisingly – since most businesses are closed on the weekend – fewer emails were sent on Saturday and Sunday.

Campaign 88

Campaign Clickthrough Email Small Business 88

ConversionXL

JULY 11, 2012

This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Use your employee’s email signatures more effectively. Do a podcast. Networking. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Use your employee’s email signatures more effectively. Do a podcast. Networking. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. For some, email list building is simply a numbers game. Using a tool to qualify subscribers. Funnel for personalization.

Email 78

Email Clickthrough Lean Social Media 78

ConversionXL

APRIL 11, 2016

Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. Example: Revue.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 6, 2013

Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Vero (targeted emails based on user behavior). And this was the one with the tiny banner: Image credit.

Conversion 112

Conversion Clickthrough India United Kingdom 112

YoungUpstarts

JUNE 11, 2015

Unlike email, where the sender can put you in the spam folder, text messages always get read. Less than 5 percent of marketing emails are ever opened. percent clickthrough rate, meaning that people actually read these things and respond to them. Email, on the other hand, only has a 6.64 Texts are also not ignored.

Mobile 100

Mobile Marketing Clickthrough SMS 100

Duct Tape Marketing

JANUARY 28, 2020

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. If you’re a retailer, collecting an email at checkout to send an electronic receipt can help you put a face to the email. So let’s say you own a marketing consulting firm.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

ConversionXL

FEBRUARY 5, 2013

The act of conversion was opt-in to their email list. Goal 1 is for email signups and Goal 5 is sales). When he launched his Lifecycle Email Marketing course , news about it became #1 on Hacker News (community voted the story up) and drove tens of thousands of people to his sales page. Get the Ecommerce Traffic Report.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

MARCH 17, 2016

Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter. Let’s say your lead nurturing efforts are mostly through email. For SaaS, most will agree that drip emails are undoubtedly the best way to go. The Micro-Yeses Path to the Ultimate Yes. It needs to become a habit.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group. Conclusion.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

SEPTEMBER 15, 2016

Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). You can upload a list of emails or create a list of people who: have visited your site, visited a specific page, purchased from you, took an action on an app / game, interacted with your page, etc.

PPC 48

PPC Software Review Campaign Analytics 48

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

Whenever you write a followup email, or broadcast email, think of what you would say if you were writing to a friend that asked you about the topic you are going to write about. Is it likely that the person who left that comment (along with the others) are going to open my next email? My recommendation is this.

Clickthrough 75

Clickthrough Email Vesting Video 75

The Equity Kicker

APRIL 26, 2016

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Speed – Amazon estimates that for every 100ms increase in page load time there’s a 1% decrease in sales, and more generally page load times over 2-3s leads to massive customer drop off.

Conversion 60

Conversion Customer Clickthrough Audience 60

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Step 5: Create an automated follow-up email sequence to build reviews. Rinse and repeat.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

OCTOBER 20, 2015

Buy Tax Free” increased clickthrough rate by 49.85%. One example comes from HubSpot, who A/B tested two emails : Version A had the word “free” in the subject line, sprinkled into the body three times, and included as text on the supporting image. Billund Airport changed its CTA copy from “Shop Online” to “Buy Tax Free”. to 18.6%).

France 48

France Clickthrough Conversion SEO 48

The Startup Toolkit

MAY 11, 2015

Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). In my case, I use email for sales, Twitter for customer support, drinking with industry friends for trend-watching, and nothing for traffic (it’s not meaningful to the current business, though if it was, I’d use YouTube and SlideShare).

Social Media 20

Social Media Clickthrough Media Audience 20

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Optimizing these pages could easily earn you significantly more traffic.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Duct Tape Marketing

MARCH 3, 2017

After readers comment on a post using Disqus, they get an email notification on any new comment on that post. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

MARCH 19, 2012

The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 4, 2012

A very effective way to reduce shopping cart abandonment rates is following up by email (263% improvement in the linked test). If the purchase take place, send one or two more followup emails (might include a coupon). Track the effectiveness of those emails (open, clickthrough and conversion rates). Speed up your site.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Test idea #11: Ask for email first on checkout. This is so you’re able to do email retargeting if they abandon their cart. They will enter their email and name anyway. Save the cart.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

DECEMBER 12, 2016

Ask for email first on checkout. This is so you are able to send follow-up emails if they do not complete their orders. This is the screen people are taken to on Amazon when they’re ready to check out: Make sure the first follow-up email goes out ASAP. They will enter their email and name anyway.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 6, 2016

people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. You can run surveys by email and also on-site (tools like Qualaroo or HotJar). Tips for email surveys: Always survey your most recent (last 6 months) customers. Avoiding Pain.

Retention 48

Retention Algorithm Software Review Conversion 48