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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Couple this with technologies that are incompatible with each other, “Experts” who preach analytics without wide practical experience, analysts who are learning on the job, a lack of data standards or governance & vendors who don’t don’t take the time to understand how you use their tools, and it all becomes a real mess.

Analytics 113
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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

Government agencies. The company’s chief operating officer complained, “There’s no way I can manage my business with this many measures. A government agency could exist to provide accurate information to individuals trying to find voting locations or their local DMV. Off the top of my head, I can think of: Universities.