ConversionXL

SEPTEMBER 11, 2014

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. Don’t use the same exact match anchor text to link to a page dozens of times.

SEO 28

SEO Clickthrough Affiliate Private Equity 28