5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.
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