ConversionXL

SEPTEMBER 11, 2014

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. The name of the paper is “ The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” hours of every professional’s time each day. Miller of Princeton.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28