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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

SEPTEMBER 11, 2014

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Yet with that central theme to refer back to, it less challenging to come up with relevant ads to test.

PPC 114
PPC Matching Technical Review Search 114
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Bounce rate refers to the number of people who’ve left your site after accessing a page, without engaging further with the website. Not really. Bounce Rate. Referral Links.

Marketing 28
Marketing Metrics Clickthrough Analytics 28
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