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Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Testing ads is important, because the ad that generates the highest CTR may not be your strongest converting ad or your highest value ad.
The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leadsgenerated etc. Bounce rate refers to the number of people who’ve left your site after accessing a page, without engaging further with the website. Not really. Bounce Rate.
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