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Lean Analytics Book. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.). Developers , prioritizing features and making experimental validation part of the “Lean QA” process. Skip to navigation. Skip to main content. Contact us.
Don’t try too hard to “go viral” and above all, obey the law. This kind of metadata can really boost clickthroughs to your site. The key is to make sure you hone the message you put out into the world, and you have a plan for how to onboard customers who respond. Here are some examples of effective guerrilla marketing.
Don’t try too hard to “go viral” and above all, obey the law. This kind of metadata can really boost clickthroughs to your site. The key is to make sure you hone the message you put out into the world, and you have a plan for how to onboard customers who respond. Here are some examples of effective guerrilla marketing.
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). This entire model is very close to the Lean Startup model. Increase virality –> decrease eCPA. If you thought it was meh and it was a breakthrough, it’s highly valuable.
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