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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

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What to Know About Banner Advertising

The Startup Magazine

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Doing any of these things will result in reduced conversion rates.

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How to win with marketplaces: The three success factors

The Next Web

Matching: Curation of products/service. The efficiency of discovery and matching is critical to a marketplace’s success. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. At critical mass and beyond, closely track matching efficiency. Image credit: Getty Images.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. A check of my Mailchimp stats, not surprisingly, revealed that Gmail represents a third of my subscribers--almost an exact match to the loss of my ridiculously consistant audience. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. Use subjects that are popular with your own users: pet images or funny ones are always popular, but cannot match any company. Pictures Do Speak A Thousand Words. Don’t neglect the copy.