Clickthrough Matching Metrics 
ConversionXL
SEPTEMBER 11, 2014
Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
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ConversionXL
NOVEMBER 23, 2022
We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. How will you act? Gaetano DiNardi.
The Next Web
MAY 4, 2013
The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. Matching: Curation of products/service. Image credit: Getty Images.
This is going to be BIG.
JUNE 21, 2011
For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just. disappeared. Some further Twitter diligence confirmed it.
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Image source ). Use data to improve your Twitter headlines.
ConversionXL
SEPTEMBER 15, 2016
It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.
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