Clickthrough Matching Naming 
ConversionXL
SEPTEMBER 11, 2014
Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.
ConversionXL
OCTOBER 21, 2012
Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.
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ConversionXL
NOVEMBER 23, 2022
We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. In-person events FTW!
ConversionXL
APRIL 11, 2016
However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Vidyard created a campaign called “A Tale of Two Marketers” One marketer was named Post and Pray Pete and the other was named Strategic Sue. Check it out… Note the naming conventions here.
ConversionXL
SEPTEMBER 15, 2016
It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.
crowdSPRING Blog
AUGUST 20, 2017
If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Create a cool giveaway.
crowdSPRING Blog
AUGUST 20, 2017
If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Create a cool giveaway.
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