ConversionXL

SEPTEMBER 11, 2014

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Marketing Curation PPC 94

The Startup Magazine

JUNE 2, 2022

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . These campaigns also improve the effectiveness of content marketing and SEO. . The Technology .

Advertising 129

Advertising Clickthrough Campaign Social Media 129

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. Most like what people are looking for and what you’re offering do not match. CXL uses Yoast SEO & Video SEO to make getting video thumbnails into the search results much easier.

Acquisition 111

Acquisition Software Review PPC Analytics 111

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Don’t use the same exact match anchor text to link to a page dozens of times.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

crowdSPRING Blog

AUGUST 20, 2017

If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. This kind of metadata can really boost clickthroughs to your site. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

Small Business 48

Small Business Marketing Technical Review Audience 48