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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. Most like what people are looking for and what you’re offering do not match. CXL uses Yoast SEO & Video SEO to make getting video thumbnails into the search results much easier.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

15 Ways To Increase The Clickthrough Rates On Your Tweets. Most likely what people are looking for and what you’re offering do not match. ConversionXL uses Yoast SEO & Video SEO to make getting video thumbnails into the search results much easier. How To Get More Clicks On Twitter. Other Social Networks.

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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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What to Know About Banner Advertising

The Startup Magazine

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . These campaigns also improve the effectiveness of content marketing and SEO. . The Technology .

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How to Optimize Videos for Conversions

ConversionXL

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. File Size Matters. via a form.

Video 48