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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Upon inspecting the source code, visitors would find the following. Considering that the “ad” was hidden in the source code of the page, this means it spoke directly to the target market – because nobody else could see it! website reviews, 5. category page for website reviews). you be the conversion expert).

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

From here, determine a lead magnet that would best match the intent of the page. Though it seems counter-intuitive to not go right for the sale, according to Sirius Decisions, 80% of “bad leads” that sales teams disqualify due to lack of budget or timing do go on to buy within 24 months. image credit. image credit.

Campaign 130
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How to Optimize Videos for Conversions

ConversionXL

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. File Size Matters. No matter what you’ve been told, size does matter.

Video 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.