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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it.

B2B 94
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How to win with marketplaces: The three success factors

The Next Web

Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. Matching: Curation of products/service.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. A check of my Mailchimp stats, not surprisingly, revealed that Gmail represents a third of my subscribers--almost an exact match to the loss of my ridiculously consistant audience. Some further Twitter diligence confirmed it. disappeared.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Needless to say that before you start and throughout the entire process, you should make sure that technological requirements are met. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. Follow terms and see what you can and what you can’t do.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials.