article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Related to campaign codes are the metadata you collect via tagging within a digital experience. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. Does the funnel begin on the clickthrough to the site? After the product has been added to the cart?

Analytics 113
article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.