Clickthrough Metrics Naming 
ConversionXL
SEPTEMBER 11, 2014
The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Themes Improve Quality Score and Ad Rank Metrics.
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
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ConversionXL
APRIL 11, 2016
However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Vidyard created a campaign called “A Tale of Two Marketers” One marketer was named Post and Pray Pete and the other was named Strategic Sue. Check it out… Note the naming conventions here.
ConversionXL
SEPTEMBER 15, 2016
Measuring the right metrics when you’re experimenting with PPC is important. Johnathan names single keyword ad groups (SKAG) as an example. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Doing so is pretty easy, too.
ConversionXL
APRIL 14, 2021
You can also give your audience a name at this point. As you can see, it addresses the prospect by name but the message itself is obviously tailored to where the prospect is in the funnel: in this case, they just signed up for the service. The first metric is video views. The first metric is video views.
ConversionXL
FEBRUARY 9, 2017
Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act? Gaetano DiNardi.
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