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This is similar to the critical mass of users that is needed on a socialnetwork for users to find value in the network. The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. This serves as a proxy for the efficiency of the marketplace.
Social games overflow out of Facebook. While the amount of social gaming on other socialnetworks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. image source.
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Other socialnetworks. Image source ).
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