Clickthrough Metrics Technical Review 
The Next Web
MAY 4, 2013
Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. You can follow Sangeet on Twitter at @sanguit.
This is going to be BIG.
JUNE 21, 2011
For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. Some further Twitter diligence confirmed it. Whoever does gets a free shoutout in a 4,000 person tech newsletter. disappeared.
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ConversionXL
OCTOBER 21, 2014
I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements.
ConversionXL
SEPTEMBER 11, 2014
acronyms e.g. MIT for Massachusetts Institute of Technology. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Themes Improve Quality Score and Ad Rank Metrics.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.
ConversionXL
APRIL 11, 2016
This is especially true for highly technical, complex or new / innovative products. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience?
ConversionXL
NOVEMBER 23, 2022
You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. What are the priority customer problems and opportunities?
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