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You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.
Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Certainly more than playing video games, or watching football!
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. This post contains video, click to play]. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. The result?
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. image source.
We want to know the number of connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We want to improve on the metrics for the sake of improving on the metrics.
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We want to improve on the metrics for the sake of improving on the metrics.
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.
Measuring the right metrics when you’re experimenting with PPC is important. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Be sure to connect Facebook ads to Google Analytics so you can measure the impact on on-site metrics.
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. “Time on site” and “minutes of video watched” are up-and-to-the-right indicators. I’m hopeful.
For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics. Link Your Ads to Google Analytics.
Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source.
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.
Have a look at the video above and see if you agree! Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Put the two together and what do you get? Enough with adorable dogs? Because it’s time for our weekly Roundup! crowdSPRING Blog – bit.ly/1CHJc3M.
Say it – Reviews, expert Q&A, audio clips / videos. Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Score it – Out of how many?
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