Remove Clickthrough Remove Metrics Remove Viral
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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. The State of Video in 2016. via a form.

Video 48
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Why Many Companies Mistakingly Think Trolls & Harassment Are Good for Business

Hunter Walker

The most common for a daily dashboard are a mix of DAU/MAU, page views, impressions, session length, clickthrough, visits per day, engagement. But what happens when these metrics lead us towards more engagement but less happiness? A hate share of post that makes you go WTF sure does look like virality.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.