article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.

Campaign 111
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. This sample Ad Group is themed all around terms that have to do with buying Nike shoes.

PPC 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. You need to define a campaign coding naming convention and make sure it is practiced consistently and always. Does the funnel begin on the clickthrough to the site? What to do?

Analytics 113
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. In-person events FTW!

B2B 94
article thumbnail

Actionable SEO Tactics for B2B Startups

Austin Startup

The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.

B2B 62
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Andrew Chen explained this as the Law of Shitty Clickthroughs. Et voilà: the first CRM. Enter Cloud Computing and Marketing Automation at Scale. There is no exception for marketing.

article thumbnail

The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

Clickthrough was strongest on the red cover with silver in second. 2/3 of all respondents named The Startup Way as one of the first three books they remembered, with participants shown the red cover slightly more apt to name the title. We tested the actual purchase decision on our testing site, thestartupway.co.