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You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter salescycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).
It is important that the content you create is mapped to lead nurturing content at each stage in the salescycle. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. Referral Links.
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