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Actionable SEO Tactics for B2B Startups

Austin Startup

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. This sample Ad Group is themed all around terms that have to do with buying Nike shoes.

PPC 114
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

Search 94
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How to Optimize Videos for Conversions

ConversionXL

However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Vidyard created a campaign called “A Tale of Two Marketers” One marketer was named Post and Pray Pete and the other was named Strategic Sue. Check it out… Note the naming conventions here.

Video 48
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Create a cool giveaway.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Create a cool giveaway.

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The Definitive Guide to Video Prospecting

ConversionXL

You can also give your audience a name at this point. As you can see, it addresses the prospect by name but the message itself is obviously tailored to where the prospect is in the funnel: in this case, they just signed up for the service. Click on the big blue plus sign and you’ll see a dropdown list. Watch the video ). Conclusion.

Video 141