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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. What to do?

Analytics 113
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. stemmings e.g. hiking from hike.

PPC 114
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Your strategy will either drive or slow growth.

B2B 94
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Actionable SEO Tactics for B2B Startups

Austin Startup

Ensure your business completes every question in the listing for maximum exposure including: · Company/product photos (upload at least 3 photos) · Hours of operation · Business category · Business description · Services offered A survey from BrightLocal noted that 79% of people trust online reviews as much as a personal recommendation.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.

Search 94
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Create a cool giveaway.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Create a cool giveaway.