Remove Clickthrough Remove Participating Preferred Remove Technology
article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

A 2010 study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Overwhelmingly, both halves of participants preferred the nice plump chicken, but their reasoning was different.