ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2012

The graph from Zarella’s presentation on the Science of Email Marketing is a little small, so here are the top 5 words that affect open rates in a positive manner: posts, jobs, survey, week’s and e-newsletter. HubSpot chart showing best time of day to send email for max clickthrough rate. Conduct A/B Testing on Your Offers – Often.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. If you do that, you can continuously refine the way you present your content to get more clicks, comments, shares, reach.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. They even do live A/B testing on the newspaper’s Boston.com website to see which versions drive the most clickthroughs. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94