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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. A deep link in your website such as a product or features page.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. Image source ). Acquisition focuses on how to grab attention in a very crowded content environment. By Gagan Mehra.

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Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. It often takes many tests to gain valuable insights about what works and what doesn’t.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

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How to Get Traffic That Converts

ConversionXL

If your service/product fits those interests you may just have found your pot of gold. 2 key strategies here: add value like there’s no tomorrow, so they’ll start to trust and like you, add visible calls to actions to learn more about your products or services when they’re ready. Image credit. Guest blogging.