Clickthrough, PPC and Sales Cycle

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B

B2B Marketing Curation PPC

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. This is called process value – giving prospects reason to keep moving forward within the sales cycle. Testing Your Value Pays Off.

Clickthrough

Clickthrough Cost Tucson Customer

StartUpRoar

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Why Your Customers Buy More When Value Outweighs Cost

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