Clickthrough PPC Search 
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Does the user’s search query appear in the landing page?
ConversionXL
SEPTEMBER 24, 2020
Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Now that you have a deep understanding of your customer, I’ll tell you something that you’re not going to like: People aren’t searching Google to click your text ad or browsing Facebook to see your sponsored story.
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ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
ConversionXL
MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. As a general rule, people aren’t searching Google excited to click your text ad and nowbody is browsing Facebook hoping your sponsored story gets in the way of them seeing their niece.
ConversionXL
SEPTEMBER 15, 2016
With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. If not, consider experimenting with both for a short period of time and then cutting the one that performs worse until your PPC budget grows.
ConversionXL
FEBRUARY 9, 2017
Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).
Up and Running
AUGUST 19, 2016
You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. That means you can dig in and figure out the keywords that people are going to be typing in when they’re searching for your products. Step 4: Build an optimized Amazon PPC campaign. But this is a mistake.
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