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Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Finding your target market for PPC and display ads. website reviews; 5. Image source ).
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Upon inspecting the source code, visitors would find the following. Optimizing PPC & Display Ads – Researching Your Target Market. website reviews, 5. category page for website reviews).
You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. The software I used said Variation 1 has 0% chance to beat Control. Whenever you test variations against the control, you need to have a hypothesis as to what might work.
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?
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