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Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. This post contains video, click to play]. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. This post contains video, click to play]. Image source ).
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. 15 Ways To Increase The Clickthrough Rates On Your Tweets.
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?
Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). They chose 12 different strategies to drive traffic to find the one that converts the best. The act of conversion was opt-in to their email list.
This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Step 4: Build an optimized Amazon PPC campaign.
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