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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Yet with that central theme to refer back to, it less challenging to come up with relevant ads to test.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

Search 94
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. This kind of metadata can really boost clickthroughs to your site. All of the search engine optimization ( SEO ) and marketing in the world won’t matter much if your site is slow and takes too long to load. Speed up your web site.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. This kind of metadata can really boost clickthroughs to your site. All of the search engine optimization ( SEO ) and marketing in the world won’t matter much if your site is slow and takes too long to load. Speed up your web site.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO. Repeat and Refer. And beyond even that, would they refer you to a friend? You can track which queries are actually bringing visitors to your website. Tracking paid search results is also critical in this stage.

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The Definitive Guide to Video Prospecting

ConversionXL

Inbound prospecting, on the other hand, refers to the actions you take to have the prospects come to you. This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. So, they aren’t promoting their tool in this video (at least not directly). Conclusion.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. Pro Tip – Higher clickthroughs are a definite sign of engagement. Bounce Rate.