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The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Competition shifts from user acquisition to user retention. Direct Response Advertising becomes ever more efficient.
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention. Day 3 – Analytics, Personalization and Retention.
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