The Next Web

MAY 4, 2013

This is similar to the critical mass of users that is needed on a social network for users to find value in the network. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. The efficiency of discovery and matching is critical to a marketplace’s success.

Curation 128

Curation Clickthrough Metrics Matching 128

Lightspeed Venture Partners

DECEMBER 3, 2010

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. Product quality and seller reputation matter, goes without saying.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129