The Next Web

MAY 4, 2013

Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. You can follow Sangeet on Twitter at @sanguit.

Curation 128

Curation Clickthrough Metrics Matching 128

Duct Tape Marketing

JULY 21, 2022

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Click on over and give us a review on iTunes, please! He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Like this show?

Search 94

Search Technical Review Clickthrough Canada 94

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Start gathering reviews on your site. Product quality and seller reputation matter, goes without saying.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

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Internet eCommerce Advertising Flash 114