ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. This is called process value – giving prospects reason to keep moving forward within the sales cycle. Testing Your Value Pays Off.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

MARCH 3, 2017

It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.

Marketing 28

Marketing Metrics Clickthrough Analytics 28